02 / About

A long way round to the work I do now.

A polished Volkswagen hubcap photographed on a shelf, its curved chrome reflecting a darkroom-like interior — a self-portrait made in 1999.
Self-portrait in a hubcap, 1999.

I grew up across four countries and spent a year studying engineering before switching to a fine arts degree in photography. That pivot is the short version of how I think: maths and physics underneath, visual on the surface.

Photography came first and never left. Code came later and stuck. These days the two feed each other. The same attention that makes a good frame makes a clean data model, and the patience for a long exposure is the patience for a long client relationship.

I've been in Wellington since 2010, lecturing at first, then building and running web systems for clients, and shipping my own products on the side.

What I do

Web & code

Full-stack TypeScript on Next.js and Postgres; nine years of WordPress, custom themes, and plugins; PHP daily; test-driven where it counts.

Platforms & data

CRM and business-systems integration (Zoho CRM Plus), data migration and extraction, and automated publishing pipelines.

Marketing

SEO and SEM, analytics and reporting, and the measurement layer that tells you whether any of it worked.

Photography

Documentary and studio practice since 2006 — books, exhibitions, architecture, events, and an ongoing night-trails project.

How I work

A pattern I keep arriving at: a single knowledge core feeding many outputs. A homebrew assistant, a multi-client design studio, and the framework behind this very site all share that shape. Build the source of truth once, generate from it often.

Download CV (PDF)

Generated from a single source of truth — kept current.